There’s a massive, quiet opportunity brewing in real estate—and no, it’s not another trendy “fix and flip.” It’s Baby Boomer equity, and it’s sitting at a jaw-dropping $10.6 trillion.
That’s right. Boomers hold nearly 40% of all residential real estate wealth in the U.S., according to the latest data. And as retirement accelerates, so does the pressure on these homeowners to unlock liquidity—without giving up the roof over their heads.
So what’s the catch?
They don’t want to move. Like, at all.
And honestly, can you blame them? We're talking about people who’ve lived in the same home for 20, 30, even 40 years. They’re emotionally attached, rooted in their communities, and not exactly thrilled about the idea of relocating to a generic apartment complex or assisted living facility.
This is where smart investors are stepping in—with a model that’s gaining traction fast: the residential leaseback.
🏡 What’s a Leaseback and Why Should Investors Care?
In short: a leaseback lets the homeowner sell their house, stay in it as a renter, and cash out their equity—without uprooting their lives.
For investors? It’s an off-market acquisition with:
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No broker drama
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A built-in tenant
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Lower vacancy risk
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Longer tenancy durations (4+ years on average)
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30%+ operational savings vs traditional SFR models
Not to mention? These “tenants” are the most emotionally invested renters you’ll ever meet. They used to own the place. They know how to take care of it. You don’t need to remind them how a garbage disposal works.
📈 Let’s Talk Numbers
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$10.6 Trillion in Baby Boomer equity
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75M Boomers retiring by 2030
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47% of seniors’ net worth = home equity
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Leaseback tenants = 70 basis point improvement in cap rate vs traditional SFR
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Potential market size = 500,000+ homes per year
While institutional funds fight over the same overpriced listings, leaseback investors are quietly buying direct from homeowners—often at better prices, with better yields, and less friction.
💡 The Sell2Rent Way
Sell2Rent helps investors tap into this opportunity by connecting them with motivated homeowners who want to sell and stay. We handle the screening, contracts, and onboarding so you can focus on building a reliable, long-term income stream—without the turnover, damage, or uncertainty of typical rentals.
This is it if you’re trying to scale your SFR portfolio in 2025 without getting caught in the same old bidding war cycle. The $10 trillion wave is building. The only question is—will you see it?
🚀 Want to start accessing off-market homes with long-term tenants already in place?
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